62% increase in conversions
The Korean car maker Hyundai used Visual Website Optimizer to try different elements on their page. The test helped them to increase requests for test drive by 62% and 208% increase in clickthroughs to the next step in funnel.
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158% increase in signups
GetResponse wanted to test if adding a Free Trial button on the home page will influence the number of purchases of paid accounts and number of registrations of free accounts. There was a perception that providing a Free Trial button will decrease the number of signups so it was quite a critical test.
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Signups increased by 31%
One of our customers, Ez Texting, found that putting a live chat widget helped increase their signups by 31% over the original design (which did not have a live chat widget).
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62% increase in conversions
Consolidated Label A/B tested a new design with a prominent call to action button on their test page which produced 62% increase in conversions over the original design
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47% increase in clickthroughs
Artsy Editor is a premium WordPress WYSIWYG editor made for bloggers and developers. Their homepage consists of a call to action sandwiched between a headline and some screenshots of the editor. They A/B tested these call to action buttons to find out the buttons which convert better.
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50% increase in signups
Being an A/B testing company, we do A/B test a lot on our website as well. We did an A/B test where we tested popup forms which helped us increase the signups by over 50%.
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62% increase in sales
AssessmentDay is a leading supplier of practice aptitude tests to graduates and job seekers. They made a test to determine if the amount of content on the page will have any affect on the sales. The found that their sales increased by 62% by removing excess content.
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62% increase in sales
SmileyCookie is a niche eCommerce store that sells cookies online. They implemented a next day shipping option to determine how that would affect their sales. Of course they had to put logistic systems in place to do this before they could ahead with the test.
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25% increase in conversions
BaseKit allows you to quickly create, host and manage your own website in 100% W3C-compliant HTML. They wanted to test between two pricing table designs and see which design converts better.
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27% increase in sales
Mobal is an online ecommerce retailer which sells international cell phones. When they A/B tested a new line of handsets by offering additional Android option, they saw sales grow by 27%.
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10% increase in clickthroughs
Trinity Insight, a Visual Website Optimizer customer made a test for their client, Taylor Gifts which helped improve the clickthroughs by 10% by better positioning the add-to-cart button.
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25% increase in conversions
Our customer, ABNRegistrations.com did multiple tests on their website to increase the conversions by 25%. This Case Study includes a brief overview of all these successful tests.
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A/B testing browser extensions
Usually A/B testing is limited to web pages but the folks at InvisibleHand did an interesting A/B test which actually worked inside a browser extension. InvisibleHand is a browser extension that automatically compares prices for you. In this A/B Test they tried to find if annoying notification cause uninstallations by the users.
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53% increase in clickthroughs
Beamax, a Belgium based company, known for manufacturing and distributing projection screens conducted a test in which they compared a blue link againts the red link and a red banner. The red link turned out a winner with an clickthroughs growth of over 53%.
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34% increase in sales
UK’s largest graduate jobs website, wikijob.co.uk increased its sales by 34% by adding testimonials on their website. It only goes on to prove that testimonials not just reassures the users about the quality of your website but also helps in turning them into new customers.
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50% increase in sales
WriteWork.com increased its sales by 50% and doubled conversions by A/B testing a radically new design. They utilized targeting and segmentation features of Visual Website Optimizer in order to run test only for direct visitors.
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34% increase in CTR
Slideshop.com, an eCommerce site selling powerpoint slides, conducted an A/B test where they introduced a new navigation menu on the left on all product pages. What they found out was surprising. The left navigation menu increased clicks on Add to cart button by 34% and increase overall visitor engagement by 6%.
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60% increase in signups
Vendio, an Alibaba.com company, used Visual Website Optimizer to do an A/B test on their signup landing page. In one version, they removed the signup form altogether and instead wrote about benefits of signing up. The end result was that the version with no signup form eventually saw 60% more signups.
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28% increase in signups
The Social Man split tested call-to-action button on their landing page: one said 'Watch the video', while the other said 'Get Instant Access'. Even though change was simple, they saw a significant rise of 28% in newsletter opt-ins.
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85% increase in downloads
You Need A Budget makes easy-to-use personal financial management software. They split tested their product tour page by including more screenshots, adding a prominent testimonial and reducing text clutter. The redesigned page increased downloads of the free trial by 85%.
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15% increase in sales
Slideshop.com, an eCommerce site selling powerpoint slides, conducted an A/B test on checkout page to introduce several trust-building elements like guarentee seal, credit card information, etc. The result? Cart abandonments reduced and they saw a significant 15% increase in sales.
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60% increase in downloads
PDFProducer is a software used for converting text files into PDF files. On the download page, different variations of headline and download link were tested in a multivariate test. What was found out was this: red colored links and the phrase 'free' works best to increase downloads.
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400% increase in conversions
ICouponBlog, a site that gives discount coupons to its visitors, were surprised to see that on removal of a secure icon of page, conversions actually sky-rocketed by 400%.
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46% increase in conversion rate
SixPackAbsExcercises.com did a series of A/B tests whereby it increased conversion rate by as much as 46%. The most prominent finding was that video converts much better than text.
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127% increase in conversions
Scandinavian Outdoor Store, a Finnish eCommerce retailer, tested a variation of their headline where they displayed "best-bargain" products just below it. Result? A 127% increase in conversions!
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80% increase in clickthroughs
UsabilityWeb.nl, an online Dutch magazine on UX used Visual Website Optimizer to optimize clickthroughs on free magazine subscription and sales of consultancy services..
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25% decrease in cart abandonment
ReplaceDirect, a Dutch e-commerce site, tested a variation of their checkout page which reduced the cart abandonments by 25% (and increased total sales by 14%). Changes tested included providing an overview of the order, removing unneccessary input fields, etc.
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28% increase in conversion rate
Soocial tested multiple variations of their sign up button in order to increase clickthroughs to the registration form. Variations included call-to-actions such as "Sign up for free", "Free sign up", etc. The A/B test results revealed that one variation increased conversions dramatically.
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5% decrease in bounce rate
GSM.nl, a Netherlands based eCommerce store, tested different variations of Buy Now buttons. They found out that red colored buttons worked better than green colored buttons. In addition to decreasing bounce rate, red buttons also increased total sales.
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32% increase in conversions
House of Kids (an eCommerce store) tested the presence of a trust badge called eMark. This badge certifies a Danish business for ethical online practices. In this test 50% of visitors saw the badge and 50% didn't. The result of the six-month A/B test was that the badge increased conversion rate by 32%.
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98% increase in conversions
In two separate A/B tests, it was found out that human face photos doubled the conversion rate on a website. The result was striking because the tests were conducted by two completely unrelated companies, yet they arrived on the same conclusion.
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20% increase in sales
AquaSoft redesigned their sales page by giving it a modern, clean look. They also added trust building elements such as money-back guarantee, assurance seal, etc. Using Visual Website Optimizer, they effortlessly tested old v/s new sales page. After multiple phases of testing, they successfully increased total sales by 20%.
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90% increase in conversions
In a classic case of getting insights on target market, this startup tested its positioning and successfully increased conversions by 90%. What's interesting is that they tested only a single headline and yet were able to see such dramatic performance gains. CityCliq is a fascinating case study of using A/B testing not for optimization but rather for research into the needs of target market.
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21% decrease in bounce rate
Medalia Art (a Caribbean and Haitian online art shop) tested the layout and location of a promotional message on their website. They wanted to put a huge promotional message in the middle of homepage but feared that it will increase bounce rate. Because it was 100% risk free, they A/B tested the promotional message using Visual Website Optimizer and found out that it actually decreased bounce rate by 21%.
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6.3% increase in sales
Ever wondered how much impact can a single button have on your overall sales? For RIPT Apparel a single button change increased total sales by 6.3%. They tested the color scheme of Buy Now button and added a sense of urgency to it.
Interesting point about this case study is that RIPT Apparel had never done any A/B test before yet, with the help of VWO team, they tasted success in their first try itself.
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28% increase in conversions
Squeeze pages are special type of landing pages which try to collect email address of a visitor by promising a free offer. In an A/B test, one of our users managed to achieve 28% conversion rate with new squeeze page design. This conversion rate was an improvement of 125% of his original page (which had a 12% conversion rate).
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